McDonald’s has partnered with the National Literacy Trust, Penguin Random House Children’s UK and the Roald Dahl Literary Estate to help encourage family reading time in the UK with the McDonald’s Happy Readers initiative. The books will be available to collect in Happy Meals for a few more weeks.
McDonald's are also hosting Happy Reader events which are free for families to go along to. On Saturday 24th October it’s Glasgow’s turn to have James and the Giant Peach brought to life in the McDonald’s restaurant on Sauchiehall Street in Glasgow town centre. On Saturday 31st October, the McDonald’s restaurant on Queen Street in Cardiff town centre bring to life Charlie and the Chocolate Factory.
McDonald’s has also carried out research into story time and can reveal the top five ingredients for extraordinary Roald Dahl-inspired storytelling, voted for by kids aged 5-11:
1. Funny voices to bring to life different characters (70%)
2. Sounds effects and strange, surprising noises (43%)
3. Facial gestures and expressions to make them laugh (27%)
4. Parents, grandparents and siblings taking it in turns to read (20%)
5. Acting out scenes from their favourite storybook (17%)We received the items pictured as part of this post.